About us
Golden Alliance was founded by Fiona Martin, Licensed Real Estate Agent. After a decade of working as a selling agent in Melbourne, Fiona then moved to “the other side of real estate” as both a sales and buyer’s advocate.
From this different perspective in the industry, Fiona discovered a large discrepancy in services promised to vendors vs what was actually delivered, meaning the vast majority of vendors were not represented ethically by their agents. Lack of honest feedback and clear communication plus corners being cut to favour speed over diligence all lead to vendors losing not only significant amounts of money in the sale but also trust with both their agent and in the process.
Seeing a gap in the industry for genuine vendor advocacy, or as we prefer to call it, Vendor Representation, Fiona founded Golden Alliance to work with vendors in the sale of their properties. Golden Alliance prides itself on providing vendors with the best advice and support to ensure their interests are always represented by the selling agent whilst maximising the final sale price of their property. Additionally, this creates real accountability with selling agents for our vendors. Other than English, Fiona speaks Italian.
